The everlasting bulb

Planned obsolescence or built-in obsolescence in industrial design is a policy of planning or designing a product with a limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period of time. Planned obsolescence has potential benefits for a producer because to obtain continuing use of the product the consumer is under pressure to purchase again.

Benito Muros is one of the world’s businessmen who haven’t accepted planned obsolescence,The founder of the SOP movement  (Sin Obsolescencia Programada= Without Planned Obsolescence), has hit out against planned obsolescence by making an everlasting light bulb and establishing a movement with the aim of putting an end to the abusive practices of multinational companies.

read more about  “The Everlasting Light Bulb”  at – http://www.globalresearch.ca/the-fight-against-consumerism-and-planned-obsolescence-the-everlasting-light-bulb/5336950

until we get some one inspired by the SOP movement and we start getting these bulbs in India too, here is quick DIY about what to do with old fused bulbs.

Gunter Pauli: The Blue Economy

Inspiring person: a serial entrepreneur who’s making business models that are more in tune with ecology, from which everyone can benefit. He converted 20 million hectares of deforested Savannah in South America back into forest, and in the process multiplied the land’s value 3000 times over in 25 years : a better investment than, say, investing in microsoft.

“Gunter Pauli has a dream. The Belgian economist and entrepreneur has a plan to develop 100 manufacturing innovations with viable business models that could generate 100 million jobs in 10 years. All with zero emissions and no waste.

He calls it “The Blue Economy” with innovations covering the full gamut of industrial activity, from energy to mining, from medicine to banking … all of it inspired by science and biometrics. And Pauli isn’t all talk … there’s plenty of action in the many startup-style projects around the globe funded by his organisation Zero Emissions Research and Initiative, which is now a global network.

Memorable achievements include recycling coffee waste for mushroom farming, making biodegradable detergent from discarded citrus peel, and the conversion of petrol stations into ‘charge stations’ for electric cars.”

via Gunter Pauli: The Blue Economy – Science and Technology – Browse – Big Ideas – ABC TV.

Check out a video/audio in the linked article, a 1 hr presentation where he shares most of his work.

Story of Stuff in Hindi

A 20-minute animation of the consumerist society, narrated by Anne Leonard